Jeffrey Ranta

I am an associate professor at Coastal Carolina University, and my third career is as a college professor. I started my professional life as a Navy officer, and after ten years—serving on destroyers, aircraft carriers, and in public affairs—I transitioned to public relations and advertising. At one point, I was a VP at the Miami office of the largest PR firm in the world and have owned my own firm twice. I have represented brands and organizations, including Chick-fil-A, Coca-Cola, Rubbermaid, Shoney's, Ford, Chevrolet, Honda, Dodge, Polaris, and government offices like the U.S. Departments of Energy, Transportation, and Health and Human Services. In that role, I helped increase vaccination uptake among the vaccine-hesitant population in the U.S. In my personal life, I enjoy fishing, walking, driving my Mustang convertible, and spending time with my wife and our family of grown children. Some interesting facts about me include living in Japan for 2.5 years while in the Navy. Through hard work and some surgery, I recently lost over 150 pounds. I have visited more than 27 countries and 48 of the 50 states. One summer, I was embedded as a Plank Fellow at ESPN in Bristol, CT. Recently, I took a team of students to broadcast coverage of the Chanticleers in the 2021 Cure Bowl. In teaching, I started my career to help students transition to the job market. I serve as the faculty adviser for Teal Strategic, a student-run agency, and served several years as the faculty adviser for our streaming campus radio station, WCCU. I also coordinate internships for the Department of Communication, Media, and Culture. The classes I teach include Brand Strategy, Graduate Campaigns, Public Relations and Leadership, The Student Run Agency, and Principles of Public Relations and Strategic Communications, as well as the introductory Media Self and the World class. My research areas include authoring the textbook The Student Agency: Transitioning from Student to Professional, along with other textbooks, publications and presentations related to the student-run agency, health communication, and misinformation.

My Life

Favorite Quote

1. Luke 16:10-12. He who is faithful in little is faithful in much, He who is unfaithful in little is unfaithful in much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches? And if you have not been trustworthy with someone else's property, who will give you riches of your own? 2. Life is nothing more than managing change.

Friends describe me

Thoughtful, Caring, Blustery

My hobbies

Fishing, Building plastic models, Travel

Fantasy dinner guests

Nebuchadnezzar, Glenn Beck, Rick Warren

Best advice I ever received

As a professor you have the unique opportunity to teach in a classroom full of students, many of whom know a lot more about something than you do. Finding out what that is, is one of the joys of teaching.

My undergrad alma mater

University of South Carolina

My worst subject in school

Calculus-based physics

In college I drove

A 68 mustang

If I weren't a professor, I would

Become an aquaculturist--growing/farming fish.

Favorite books

Anything by John Maxwell. Most Military History books.

Favorite movies

Right now--The Chosen Series. Of all time; Love goofy comedies and military history.

Favorite city

Singapore

Favorite coffee

Chai

My latest accomplishment

1. Earning tenure. 2. Traveled to state # 49. (North Dakota is the lone hold out). 3. Currently involved in leading a team for redesigning our university's Public Relations and Strategic Communications major.

Current Research

Best practices in strategic communication/public relations agencies. Finishing a chapter on Mis/Disinformation. Earning Generative AI certifications.